Top 5 Virtual Fitness Programs in the UK for Q3 2022

The third quarter of 2022 saw intriguing trends in the performance of the top 5 virtual fitness programs in the United Kingdom. Here's a detailed look at how these apps fared in terms of weekly downloads, revenue, and active users, based on data from Sensor Tower.

Strava: Run, Bike, Hike experienced a dynamic quarter. Weekly revenue peaked around late July, reaching approximately $478K, while the lowest point was around mid-September at about $250K. Weekly downloads fluctuated, with a high of 21.8K in late June and a low of 14.6K in mid-July. Active users remained relatively steady, ranging from around 789K to 884K throughout the quarter.

Fitbit: Health & Fitness showed a consistent performance. Revenue saw a gradual decline from $285K at the beginning of the quarter to around $148K in early August, recovering to $211K by the end of September. Downloads remained stable, hovering between 13.9K and 21.2K. Active users peaked at 854K in early August and dipped to around 795K by the end of the quarter.

OS Maps: Walk, Hike, Run, Bike had a notable quarter. Revenue saw a high of approximately $178K in mid-August and a low of around $128K by the end of September. Downloads were strongest in late August, reaching 20.4K, while active users peaked at 54.7K in late August and fell to about 42K in mid-September.

Zwift: Ride and Run showed steady metrics. Weekly revenue hovered around $100K, with minor fluctuations throughout the quarter. Downloads were consistent, peaking at 1.2K in late September. Active users remained steady, ranging from approximately 8.9K to 10K.

Courtney Black Fitness had varied performance. Revenue peaked at around $110K at the beginning of the quarter and dropped to around $61K by mid-September. Downloads were lowest at 357 in late August but saw a spike to 1K in early September.

For more detailed insights and data, visit Sensor Tower.